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Subject : "Marketing"
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Strategies for the new health care marketplace: Managing the convergence of consumerism and Technology
Author(s) : Coddington, Dean C - Fischer, Elizabeth A - Moor Keith D
Call Number : 158.8 COM
Publishing Year : 2001
Problems and cases in health care Marketing
Author(s) : Gourville, John T - Quelch, John A - Rangan, V. Kasturi
Call Number : 158.8 GOP
Publishing Year : 2005
Essentials of Marketing: A Global-Managerial approach
Author(s) : McCarthy, E. Jerome - Perreault, William D
Call Number : 158.8 PEE
Publishing Year : 2006
Applications in basic marketing: Clippings from the popular business press
Author(s) : McCarthy, E. Jerome - Perreault, William D
Call Number : 158.8 PEA
Publishing Year : 2004
International Marketing
Author(s) : Cateora, Philip R - Graham, John L
Call Number : 158.8 CAI
Publishing Year : 2005
Introduction to marketing: Theory and Practice
Author(s) : Palmer, Adrian
Call Number : 158.8 PAI
Publishing Year : 2004
Consumer behaviour: Implications for marketing strategy
Author(s) : Hawkins, Neal Quester
Call Number : 158.8342 HAC
Publishing Year : 2003
Consumer psychology forn marketing.
Author(s) : Foxall, Gordon
Call Number : 158.8342 FOC
Publishing Year : 1999
Public and private familes: A Reader
Author(s) : Cherlin, Andrew J
Call Number : 306.85 CHP
Publishing Year : 2005
Emotion marketing: The hallmark way of winning customers for life.
Author(s) : Robinette, Scott - Brand, Claire - Lenz, Vicki
Call Number : 158.8 ROE
Publishing Year : 2001

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