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Subject : "Advertising"
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Advertising and promotion: An Integrated marketing communications perspective
Author(s) : Belch, George E - Belch, Michael A
Call Number : 159.13 BEA
Publishing Year : 2004
Advertising principles & practice
Author(s) : Wells, William - Burnett, John - Moriarty, Sandra
Call Number : 159.13 WEA
Publishing Year : 2003
The psychology of advertising
Author(s) : Fennis, Bob M - Stroebe, Wolfgang
Call Number : 159.13 FEP
Publishing Year : 2010

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