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| Title | Analyzing likeability of television commercials and exploring it as a measure of advertising effectiveness |
| Edition | |
| Call Number | D 302.2453 RAA |
| ISBN/ISSN | |
| Author(s) | Rauf, Rafia |
| Subject(s) | Advertising Television Commercials |
| Classification | |
| Series Title | (M.Phil "Dissertation ") | GMD | Text |
| Language | English |
| Publisher | Quaid-i-Azam University,NIP, |
| Publishing Year | 1998 |
| Publishing Place | Islamabad |
| Collation | |
| Abstract/Notes | |
| Specific Detail Info | |
| Image |  |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |
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