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| Title | Advertising and promotion: An Integrated marketing communications perspective |
| Edition | 6th ed. |
| Call Number | 159.13 BEA |
| ISBN/ISSN | 0-07-253676-4. |
| Author(s) | Belch, George E Belch, Michael A |
| Subject(s) | Advertising |
| Classification | |
| Series Title | GMD | Text |
| Language | English |
| Publisher | Osborne McGraw-Hill, |
| Publishing Year | 2004 |
| Publishing Place | Boston |
| Collation | |
| Abstract/Notes | |
| Specific Detail Info | |
| Image |  |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |
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