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Title Brand child: Remarkable insights into the minds of todays global kids and thier relationships with brands
Edition
Call Number 158.8348 LIB
ISBN/ISSN 0-7494-3867-3.
Author(s) Lindstrom, Martin
Seybold, Patricia B
Subject(s) Marketing Research
Advertising and children
Child consumers
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Language English
Publisher LKogan page,
Publishing Year 2003
Publishing Place London
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