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Title The 3M modle of motivation and personality theory and empirical applications to consumer behavior
Edition
Call Number 158.8342 MOT
ISBN/ISSN 0-7923-8543-8.
Author(s) Mowen, John C
Subject(s) Marketing
Consumer Behavior
Motivation Research (marketing)
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Language English
Publisher Kluwver Academic Publishers,
Publishing Year 2000
Publishing Place London
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