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Title Consumer behavoir: Building marketing strategy
Edition 8th ed.
Call Number 158.8342 HAC
ISBN/ISSN 0-07-048665-4.
Author(s) Hawkins, Del I
Best, Roger J
Coney, Kenneth A
Subject(s) Consumer Behavior
Market surveys
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Language English
Publisher Osborne McGraw-Hill,
Publishing Year 2002
Publishing Place New Delhi
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