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Title The social psychology of consumer behavior
Edition
Call Number 158.8342 BAS
ISBN/ISSN 0-335-20722-7.
Author(s) Bagozzi, Richard P
Gurhan-Canli, Zeynep
Priester, Joseph R.
Subject(s) Consumer Behvior
Consumer Psychology
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Language English
Publisher Open University Press,
Publishing Year 2002
Publishing Place Buckingham
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