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Title Marketing research: Private and public sector decisions
Edition
Call Number 158.83 AAM
ISBN/ISSN 0-471-08738-6.
Author(s) Aaker, David A
Day, George S
Subject(s) Marketing Research
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Series Title (Wiley Series in Marketing)
GMD Text
Language English
Publisher A John wiley & sons,
Publishing Year 1980
Publishing Place New Yrk
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