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Title Essentials of Marketing: A Global-Managerial approach
Edition 10th ed.
Call Number 158.8 PEE
ISBN/ISSN 0-07-293589-9.
Author(s) McCarthy, E. Jerome
Perreault, William D
Subject(s) Marketing
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Language English
Publisher Osborne McGraw-Hill,
Publishing Year 2006
Publishing Place Boston
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