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| Title | Basic marketing: A global managerial approach |
| Edition | 13th ed |
| Call Number | 158.8 PEB |
| ISBN/ISSN | 0-07-238023-3. |
| Author(s) | McCarthy, E. Jerome Perreault, William D |
| Subject(s) | Marketing |
| Classification | |
| Series Title | GMD | Text |
| Language | English |
| Publisher | McGraw-Hill Irwin, |
| Publishing Year | 1999 |
| Publishing Place | London |
| Collation | |
| Abstract/Notes | |
| Specific Detail Info | |
| Image |  |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |
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