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| Title | Applications in basic marketing: Clippings from the popular business press |
| Edition | |
| Call Number | 158.8 PEA |
| ISBN/ISSN | 0-07-286470-2. |
| Author(s) | McCarthy, E. Jerome Perreault, William D |
| Subject(s) | Marketing |
| Classification | |
| Series Title | GMD | Text |
| Language | English |
| Publisher | Osborne McGraw-Hill, |
| Publishing Year | 2004 |
| Publishing Place | Boston |
| Collation | |
| Abstract/Notes | |
| Specific Detail Info | |
| Image |  |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |
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