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| Title | Basic marketing: A managerial approac |
| Edition | 9th. ed. |
| Call Number | 158.8 MCB |
| ISBN/ISSN | 0-256-03649-7. |
| Author(s) | McCarthy, E. Jerome Perreault, William D |
| Subject(s) | Marketing |
| Classification | |
| Series Title | (The Irwin Series in marketing) | GMD | Text |
| Language | English |
| Publisher | Richard D. Irwin, |
| Publishing Year | 1988 |
| Publishing Place | Illinois |
| Collation | |
| Abstract/Notes | |
| Specific Detail Info | |
| Image |  |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |
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