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Title Marketing: Practices and principles
Edition 5th ed.
Call Number 158.8 MAM
ISBN/ISSN 0-02-63501-5.
Author(s) Mason, Ralph E
Rath, Patricia Mink
Husted, Stewart W
Subject(s) Marketing
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Language English
Publisher Glencoe McGrawl-Hill,
Publishing Year 1995
Publishing Place New York
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