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Title Psychological processes and advertising effects: Theory, research, and applications
Edition
Call Number 158.7 ALP
ISBN/ISSN 0-89859-515-0.
Author(s) Alwitt, Linda F.Ed
Michell, Andrew A. Ed
Subject(s) Advertising Psychological Aspects
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Series Title
GMD Text
Language English
Publisher Lawrence Erlbaum Associates, Publishers,
Publishing Year 1985
Publishing Place Hilsdale
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Specific Detail Info W.off
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