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Title Customer relationship management: Integrating marketing strategy and information teachnology
Edition
Call Number 158.33 ZIC
ISBN/ISSN 9812-53-054-1.
Author(s) Zikmund, William G
McLeod, Raymond
Gilbert, Raye W
Subject(s) Management
Information Technology
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Language English
Publisher John Wiley and Sons, Inc,
Publishing Year 2004
Publishing Place New York
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