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Title The psychology of design: Creating consumer appeal
Edition
Call Number 158.5752 BAP
ISBN/ISSN 0-7656-4759-7
Author(s) Batra, Rajeev. Ed
Seifert, Colleen. Ed
Brei, Dinn. Ed
Subject(s) Marketing-Psychological aspects
Product Design
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Language English
Publisher Routledge & Kegan Paul,
Publishing Year 2016
Publishing Place New York
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